WHY DRUMBEATS? DrumBeats are passionate, sexy love stories from East Africa. They bring to life our very own memorable heroines and heroes, who face varying conflicts on their romantic journeys but ultimately love conquers all.
WHO ARE DRUMBEATS CORE TARGET READERS? Literate black females aged 18-50+ years, primarily living in East Africa, with at least a high school education. They are avid readers of the romance genre like Mills & Boon, Harlequin.